Webflow is a whole world of its own, let’s talk about how we can set up the SEO for it correctly. Optimizing your website for SEO is no small feat, and when you’re working with an advanced no-code website builder like Webflow, there are specific strategies and tools you need to employ. In this comprehensive guide, we’re going to delve into the essential settings, optimizations, and best practices to ensure your website’s SEO success with Webflow.
Essential Settings for a Strong Start
Disabling Webflow Subdomain and Adding Custom Domain
When starting with Webflow, the platform provides a subdomain for building your website. However, the first step towards SEO success is disabling this subdomain and adding a custom domain. This ensures that the main domain grows independently, setting a strong foundation for organic growth.
Google Site Verification and Sitemap Creation
Google site verification is paramount for launching your website. Although Webflow offers a handy guide for this, it’s crucial to complete this step before launching.
Moreover, turning on the auto-generated sitemap allows search engines to easily find new pages on your website. But to enhance your visibility, you should manually add your sitemap to Google Search Console. Your sitemap URL in Webflow is usually formatted as yourfullurl/sitemap.xml.
Robust SEO Tools for Advanced Optimization
Heading Optimization
Headings are a crucial part of on-page SEO, defining the structure of your webpage. Webflow allows you to easily categorize content using h1, h2, and h3 tags to help Google understand the page’s hierarchy. It is essential to have only one h1 tag per page or blog post, followed by h2 and h3 tags for different sections and subsections.
Clean URL Structure
Optimizing URLs by editing the slug ensures that they are user-friendly and relevant to the content of the page. This also adds a semantic understanding for search engines, making the URLs properly optimized.
Title Tag and Meta Description Optimization
Your title tag and meta description are the first impressions on Google search results. By incorporating important keywords within a 160-character limit, you can craft a compelling description that will attract visitors.
Internal Links and Navigation
Internal linking and navigation structure are vital for both search engines and user experience. By carefully editing the top-level menu and ensuring that all pages are interlinked, you avoid creating orphan pages. This also ensures that users can easily access all relevant pages.
Growing Your Online Presence
Content Creation and Keyword Research
SEO basics entail performing thorough keyword research to understand your target audience and creating content that resonates with their needs and interests. Leveraging Webflow’s dynamic blog functionality can help you build blog posts efficiently.
Building Partnerships and High Authority Links
Seeking partnerships online and obtaining high-authority links to your website can increase your website’s credibility within your specific niche.
Conclusion
Building an SEO-optimized website with Webflow is more than just visual design. It requires a detailed understanding of the essential settings, robust SEO tools for optimization, and strategies to grow your online presence.
By following this comprehensive guide, you ensure that your website not only looks great but also performs excellently in search engine rankings.
With continuous efforts in creating relevant content, optimizing page structures, and building quality links, your Webflow website can become a leading player in your industry.
Make sure to cover all the essential settings as mentioned above, as skipping these vital steps can slow down your potential growth. Whether you are a beginner or an advanced user, these insights and strategies will empower you to make the most out of Webflow’s incredible capabilities.
Jaume Ros breaks it down in a video
